Market Opportunity: China to exceed EU, US in science and technology spend

Does your technology support research, development or simulation? Many infrastructure and big data businesses find the research and development markets to be fertile ground. Your international marketing strategy should consider regional nuances and priorities based on opportunities, environmental and political factors and the business marketing requirements unique to each geography.

The R&D functions of a business have pain points that can be solved with scalability, process, data integration, management and mining solutions. While many enterprises and smaller organizations in the US, UK, New Zealand and Australia continue to innovate, which geographies are heavily investing in R&D and should be prioritized for b2b marketing campaigns?

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Client Coverage: Data Center Knowledge “Architecting the Right Cloud Stack for Your Enterprise”

Data Center Knowledge is a leading online source of daily news and analysis about the data center industry. Their areas of coverage include advancements in power and cooling technology, processor and server architecture, networks, storage, the colocation industry, managed services and cloud, as well as developments in the modern web-scale data center space. DCK’s audience includes…

Client Placement: InformationWeek “Amazon’s Container Strategy, Examined”

InformationWeek is one of the world’s most trusted online community for business technology professionals. Their community members include thought-leading CIOs, CTOs, IT VPs and managers, along with hundreds of thousands of other IT professionals. This is where senior-level IT buyers and decision-makers come to learn about and share their experiences with products, technologies and technology trends. It’s…

Client Coverage: CRN “AWS re:Invent Kicks Off With Amazon Pledging Greater Support For Partners”

CRN has been serving the IT channel community as the pre-eminent source for information and strategic guidance for more than three decades. CRN remains the market leader in channel news, delivering intelligence, actionable advice and forward-thinking business strategy to the North American IT channel. Client Coverage: CRN “AWS re:Invent Kicks Off With Amazon Pledging Greater Support For Partners“

Client Coverage: Security Magazine “Acting out: Cyber simulation exercises”

SC Magazine arms information security professionals with the in-depth, unbiased business and technical information they need to tackle the countless security challenges they face and establish risk management and compliance postures that underpin overall business strategies. Client Coverage: Security Magazine Acting out: Cyber simulation exercises

Client Coverage: TechTarget Search AWS

TechTarget is the online intersection of serious technology buyers, targeted technical content and technology providers worldwide Their extensive network of online and social media gives considerable lift to gaining awareness and engagement with technology buyers based on their active projects, specific technical priorities and business needs. With more than 120 technology-specific websites and a wide selection of…

International B2B Marketing: Understanding the Product Lifecycle

Understanding the international product lifecycle plays a role in establishing a marketing plan that maps to the business’ needs and setting expectations for business growth. Traditionally, the product has been created and introduced where it was developed; no export trade occurs. As the product matures and becomes a commodity, foreign demand expands, then production moves to developing…

Increasing awareness in an emerging market

CHALLENGE Emerging technology is complex and journalists are unsure of how to cover it, where it fits in. Competitor has managed to lead market education, gained early mindshare and relationships. OUR STRATEGIC APPROACH A series of stories were developed with client input, providing context for the technology in a use case format and connecting to…

Client Coverage: NY Times “Finding a Needle in a Digital Haystack”

With over 28 million unique visitors each month, is the #1 individual newspaper site in the U.S. Access and connect with our award-winning journalism—in articles, video, slideshows and multimedia features—and become part of one of the most engaged, loyal community of readers on the Web. Client Coverage: NY Times “Finding a Needle in a…