Does your technology support research, development or simulation? Many infrastructure and big data businesses find the research and development markets to be fertile ground. Your international marketing strategy should consider regional nuances and priorities based on opportunities, environmental and political factors and the business marketing requirements unique to each geography.
The R&D functions of a business have pain points that can be solved with scalability, process, data integration, management and mining solutions. While many enterprises and smaller organizations in the US, UK, New Zealand and Australia continue to innovate, which geographies are heavily investing in R&D and should be prioritized for b2b marketing campaigns?